Jonathan Rouxel

Jonathan is a multi-talented Creative Director with over 19 years’ experience in the Canadian, UK and US markets. He spent 10 years in the Cossette Network in Montreal and London as Convergent Creative Director, developing successful campaigns for national and international clients like Molson, McDonald’s, Yellow Pages, Coca-Cola and the Red Cross. 

He joined BBR in 2014 as Executive Creative Director and was named Partner in 2015. He has been pushing the limits of creative products for major brands like BRP, Sephora, Toyota, Cadillac Fairview and Ubisoft. Under his leadership, Bleublancrouge became the third most awarded agency in Quebec in 2016, 2017, 2018 and resulting in BBR being selected in the top 10 Agency of the Year, 3 years in a row in Canada in 2016 and 2017, 2018. He likes to guide a tight-knit team of fearless and committed creatives with an infectious energy. He has won 250+ national and international awards in the form of medals, pencils and various misshapen letters of the alphabet. But despite all the awards, Jonathan continues to create the way he always has – with the conviction that creativity mixed with a purposeful idea can change the world.